Donna Knight’s Internet Marketing Tools and Reviews

By Donna Knight

You can easily (in most cases) reverse engineer a business opportunity.

Let’s take http://www.ecommercials.tv as an example.

eCommercials is selling a business opportunity that helps local businesses put their TV commercials on the clients website using a ‘playerless’ video stream.

The big advantage to using a ‘playerless’ video stream is simple: Anyone can view it. All you need is a browser. The browser will immediately play the video without plug-ins or downloading a ‘player”. For example, Macromedia’s Flash requires installing a ‘player’ on your computer before you can view content created with Flash. The video stream eCommercials is using does not require a ‘player’ to be installed on your computer- it just starts playing!

A second advantage is that the videos are highly compressed and use very small amounts of bandwidth. Third the video is extremely high quality video.

The business opportunity they were selling included a few ways you can make money.

By referring clients to eCommercials and offering a service to ‘encode’ the video and upload it to your client’s website. You get paid about $500.

If the client requires the commercial to be filmed, your commission is $1500.

And so on.

There were two things that were really interesting about this ‘opportunity’.

1. eCommercials did not create the encoder or ‘playerless’ video technology. They are using another company’s software to create the videos.
2. All eCommercials is doing is to package the IDEA/CONCEPT of ‘putting video commercials on websites”, selling the service and selling a ‘biz opp’.That’s really it. They are using someone else’s technology and packaging the IDEA/CONCEPT into a biz opp.How much are they selling this ‘opportunity’ for?

$15,000

What do you get for you $15,000? You get is a marketing manual, a video or two and a ’system’ for selling their services, a laptop computer with video ’samples”, a pre-done website (template) and the ‘right’ to sell the service.

Then, after you successfully sell the service, you get a ‘commission’.

You can do this yourself. Find a technology or software product whose output could be a commercially viable product that other compnaies would pay you for. Figure out how other businesses could use the ‘output’ and create a ‘business opportunity’ from it.

A simple concept but it has tremendous potential. The company who developed the ‘playerless’ video encoder is http://www.grus-india.com/ and they market the technology primarily through their ‘ClipStream trademark.

If you purchase this technology you could start the same service tommorrow, save yourself $10,000 and keep all the profits.

The next time you see a business opportunity try reverse-engineering it first to see if you can start the business on a showstring. You”ll lower your risk and increase your profits.

Automatic Social Bookmarking

Many people debate the effectiveness of safelists, but I have actually gotten responses from the more popular ones.

For one thing, you’ve got to mail your email ad at a time of day when people are home and relaxing on their computers. If you send it at 3 a.m. you really can’t expect much of a response.

Here is a neat little FREE report that gives you a trick to make safelist subject lines stand out.

Right-click the link below to download this PDF.

How To Write Safelist Subject Lines

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The way to be creative and different is by being ‘yourself’;really be yourself; talk like you would talk to a friend in your emails and let ‘you’ come through in everything you do.

Most people are afraid to be ‘themselves’ because they might be rejected; you have to get over that.. not everyone will like you. Not everyone will be your friend either. That’s life!

But;there will be enough people who will like you and those are the ones that will stay with you over the years and be good customers.

I get emails once in a while saying I ’suck’ or worse; but I also get emails from people who like what I say and what I teach.

Now, let me ask you: Should I be disappointed that some people don’t like me? No. That’s literally their problem, not mine.

And, should I be feeding my ego every time someone says they like what I do and congratulate me on a great newsletter or info-product or whatever - again the answer is ‘no’.

The bottom line is: You have to do what you feel is the most benefit, the most help to your customers and subscribers and listen to honest feedback, but ignore everything else.

That’s the blunt truth. You have to be strong. You can’t let a little praise go to your head and you can’t let a little blame or dislike of what you’re doing discourage you in anyway.

You have to be yourself and whenever negative or positive forces try altering your path, you must ignore them and keep building value and usefulness into everything you’re doing.

Learn how to create VALUE; I’m talking about tangible, functionable products and services that are REALLY USEFUL to your prospects and customers. You create ‘value’ by being yourself and building a little piece of ‘YOU’ into everything you do.

How to ‘create value’ is a lesson in itself ;which I’ll save for another day.

Automatic Social Bookmarking

Find out the value of your domain name and get a free domain name appraisal at the following sites:

http://www.dnscoop.com/

http://www.websitevaluecalculator.com/

Automatic Social Bookmarking