July 2008


By Donna Knight

You can easily (in most cases) reverse engineer a business opportunity.

Let’s take http://www.ecommercials.tv as an example.

eCommercials is selling a business opportunity that helps local businesses put their TV commercials on the clients website using a ‘playerless’ video stream.

The big advantage to using a ‘playerless’ video stream is simple: Anyone can view it. All you need is a browser. The browser will immediately play the video without plug-ins or downloading a ‘player”. For example, Macromedia’s Flash requires installing a ‘player’ on your computer before you can view content created with Flash. The video stream eCommercials is using does not require a ‘player’ to be installed on your computer- it just starts playing!

A second advantage is that the videos are highly compressed and use very small amounts of bandwidth. Third the video is extremely high quality video.

The business opportunity they were selling included a few ways you can make money.

By referring clients to eCommercials and offering a service to ‘encode’ the video and upload it to your client’s website. You get paid about $500.

If the client requires the commercial to be filmed, your commission is $1500.

And so on.

There were two things that were really interesting about this ‘opportunity’.

1. eCommercials did not create the encoder or ‘playerless’ video technology. They are using another company’s software to create the videos.
2. All eCommercials is doing is to package the IDEA/CONCEPT of ‘putting video commercials on websites”, selling the service and selling a ‘biz opp’.That’s really it. They are using someone else’s technology and packaging the IDEA/CONCEPT into a biz opp.How much are they selling this ‘opportunity’ for?

$15,000

What do you get for you $15,000? You get is a marketing manual, a video or two and a ’system’ for selling their services, a laptop computer with video ’samples”, a pre-done website (template) and the ‘right’ to sell the service.

Then, after you successfully sell the service, you get a ‘commission’.

You can do this yourself. Find a technology or software product whose output could be a commercially viable product that other compnaies would pay you for. Figure out how other businesses could use the ‘output’ and create a ‘business opportunity’ from it.

 

A simple concept but it has tremendous potential. The company who developed the ‘playerless’ video encoder is http://www.grus-india.com/ and they market the technology primarily through their ‘ClipStream trademark.

If you purchase this technology you could start the same service tommorrow, save yourself $10,000 and keep all the profits.

The next time you see a business opportunity try reverse-engineering it first to see if you can start the business on a showstring. You”ll lower your risk and increase your profits.

There is a very strong market on Ebay for used musical instruments and equipment used by musician’s and performing artists.

Such equipment includes mixers, amps, and other equipment used by musicians.

This is the world’s largest online listing of used musical instrument prices, updated every day.

There are over 4,000 products in the database.

Check the current street prices for used brand names like Emu, Korg, Roland, Yamaha, and many others… for free!

These items sell for hundreds of dollars on ebay and have good profit potential if you can buy them cheap locally…

http://www.prepal.com

You’ve heard that you can make money blogging, but you have difficulty writing or don’t have a clue what to write about. I’m about to reveal some free content sources that will blow you away…

This is probably the most compelling, dynamic and incredible resource I have ever used as a source of content… as in “free” content.

I should probably charge you for this info… it’s that good. But, in the spirit of ‘free’, here goes:

According to the site:

“The …books on this site are all released under an open content license that means that they are free forever. No one can keep you from using these materials, modifying them or distributing them. Also, the license guarantees that any works that are derived from these materials will be similarly free to modify and distribute, forever.”

Wow… huh?

Now, if you need an endless supply of content for your website (put a few highly targeted articles from this site on your web site and use AdSense for revenue) then this is perfect for anyone, any site.

Let’s explore further what exactly they mean by “free”?

According to the License agreement on the site:

“The purpose of this License is to make a manual, textbook, or other functional and useful document “free” in the sense of freedom: to assure everyone the effective freedom to copy and redistribute it, with or without modifying it, either commercially or noncommercially.”

Wow… again.

Now there are several websites in this network of free content sites:

Here’s a direct link to the book site.

There is also a news service you can freely use here… a ’source documents’ website and much more found here and a free source of images, music, videos and more found here at the “commons”.

There’s also a collection of quotations, here.

If I had one complaint about this resource it’s this: Some areas are much more developed than others so you may have to do some digging to find enough content for your project. But keep an eye on this resource. It will only get better over time.

And, much more.

For all the resources this free content network has to offer click here:

Wikimedia.org

I’m amazed by this.


Copyright © 2005 Donna Knight
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