Product creation


Ideas:

It isn’t the billions of ideas, that pop up in the minds of humans around the globe that make money. Very few ideas are worth the time it took for the thought. Most ideas are fleeting “sparks” that go no place and are forgotten before the next day. Of the ideas that are good, very few are followed up and ever end up as a worthwhile development in the market place. Most people are just not oriented to do anything about their ideas, while others believe it would take too much of their time and money to follow through to completion. This leaves the market place wide open for the person who learns how to “Create” Profitable Ideas!

There are three major formats you can use to create profitable idea:

  1. Find something that already exists, the presence of which has never been known before.

  2. Invent something. Most inventions are merely new arrangements of things that have already been invented.

  3. Alter or improve in any number of different ways something that already exists.

As you “Create” ideas, write them down. What you dream up can be your key to great wealth. Keep your mind “open” as you go through each day. What did you notice in the department store that would reduce costs, save money or increase sales if some simple procedure were added or something changed?

Ideas for improvements are one of the most valuable things you can contribute to society and at the same time add to your bank account. To create ideas for improvements, consider every possibility and alternative for the thing you want to improve.

Learn to create ideas by evaluating all the different aspects of the product, method or concept you are interested in. Put your imagination and subconscious to work and write down your thoughts pertaining to each of the things you expect to improve. Use the New Wealth, “Idea Format” that follows as your guide for creating Money-Making improvements. Idea Format:

List the things you want to improve:

  • Why should it be improved?

  • Who will benefit from the improvement?

  • What is wrong with it at the present time?

  • Did someone else cause a problem with it?

  • How do you propose to improve it?

  • Do you have the facilities to do the work required?

  • Do you have the know-how to do the work required to improve it?

  • Exactly what part needs to be improved?

  • Should it be smaller? Larger?

  • Should the color be different?

  • Would more activity help make it better?

  • Could it be combined with something else to make it more practical?

  • Would a different basic material work better?

  • Is it too complicated, could it be simplified?

  • Would a substitute be more meaningful?

  • Is it priced too high?

  • Would a change in personnel help the situation?

  • Can the shape be changed to advantage?

  • Can a new marketing plan make the difference?

  • Is it safe?

  • Can it be mass produced to bring the unit cost down?

  • Should the appearance be changed… streamlined?

  • Is there an adequate guarantee?

  • What can make it appeal to a bigger audience?

  • Would new packaging or trade name enhance it?

  • Can it be made heavier, lighter, higher or lower?

  • Can it be franchised?

  • Is there a good maintenance program to back it up?

  • Can financing be simplified?

  • List ways to increase production:

  • List ways to increase sales:

  • List ways to reduce costs:

  • List ways to increase efficiency:

  • List ways to improve quality and increase profits!

  • What can be done with it to satisfy more people? This New Wealth “Idea Format” will start the ideas “sparking” and as related ideas come to mind write them down in every variation you can think of. Do not judge the good or bad points of the ideas as they materialize to you, just write them down and judge them afterwards. You will stop the flow of ideas if you are critical of your thoughts before you put them on paper. When you have answered everything you can about the product or concept and know how it fits in with your plans, sit down and evaluate all the details you have written.

After you have found (created) a good idea, follow it up with questions on what should be your next move in order to do something about it, then act! Get it moving. Expose it to the world with sufficient tests to determine the value!

Come up with ideas that are still in the processing stage rather than get stuck on several vague points that may be worked out later as your subconscious goes to work. If your idea fails, so what; you are just that much closer to finalizing another one, then another… until a useful more valuable idea is born. Every manufacturing plant, retailer, attorney, accountant; every business person, large or small, cannot continue to operate in the competitive world of today without someone in the organization constantly coming up with new and better ideas!

Old ideas drop by the wayside as new ideas take their place. Old companies without new ideas fade away.

Those who learn and know how to create ideas and anticipate the changes needed, as the future evolves, have the opportunity to be a great success with big money-making potential!

Another “tool” you can use to help dream up that million idea, is to spend several minutes each evening, relaxed with your eyes closed. Pick any object that comes to mind and try to change it in your “mind’s eye”. Change it in every manner you can think of to improve it.

The following evening pick another subject or object and repeat the process. Soon you will be using 20% of your brain power instead of the 10% normally used by the average person. As your knowledge and “brain power” increase so will your bank account.

Just think what we could accomplish if we could get the other 80% of our brain power working? On second thought, let’s not try to get 100% efficiency out of your human computer . . . we would probably blow up the world for sure. Protecting Your Idea

When you have come up with a good idea, write a full description of it and make a sketch if necessary. Place the written information, the sketch and any other pertinent facts or documents in an envelope addressed to yourself. Have the post office seal the envelope with a date stamp over the flap, then send it to yourself by registered mail. Keep the envelope, unopened, in the event you need to prove ownership. Of course if your product has a properly registered trade mark, has been copyrighted, or you have a U.S. patent you are protected from infringement. A Few Idea “Sparks” !

When you come up with an idea, program or product that is so superior in style or performance that it is unbelievable you may need a notarized statement to assure your customer you are offering an honest deal.

Make a habit of examining each piece of correspondence you receive, taking care of it right at the time, do what is necessary right then. Never put it aside to be handled a second time if it all practical. This can save more time than anything else for an executive who handles a large amount of correspondence and mail. You can also save many more hours each week by doing several of the most important things that need to be done each day before you take up other, time consuming important details.

Another good way to “spark” ideas is to go through the classified and want ads in the newspaper … Also the yellow pages of your telephone directory. As you read, think of something that would be of value to the company or person, or enhance the item you are reading about.

In summary, learn to develop ideas from observing everyday things and details. Think of what could make something better. Dwell on things that have a large marketing audience, something that everyone needs and wants. Write your ideas down. Put a pencil and pad at your night stand. When you remember a good dream… don’t just lay there, by morning you will forget it… Jot it down on the pad. You will be surprised what you can dream up! Maybe the million dollar idea will magically appear on your pad tomorrow morning!

By Donna Knight

Let me give you an example of ‘imagination’ and ‘creating value from thin air’ in a product I saw advertised recently.

This product was aimed at young girls age 7-13. It consists of adding two things together:

1) Brightly colored streamers you see kids swing in the air while running on hot summer days and

2) skipping rope - another favorite hobby of young people.

This product fits on the leg of a young person. The young person hops on one leg and the action creates motion. Attached to the ring around one leg is a wheel and at the end of the wheel a brightly colored steamer that you have to skip over as it passes.

It’s the jump-rope game, but you can do it alone and, of course, it has those very nice, colorful streamers!

The product adds two things to make ONE. And it creates a new ‘value’ and is more valuable than a simple jump rope

Creating value is like this adding one thing to another to make the final product a ‘value’ that people are happy to exchange their money for.

How do people get ideas like this? Is there a ’secret’ formula for getting profitable ideas?

I can tell you that creating profitable ideas is harder than you think and harder than marketing them but, there is power in a good idea and it will motivate you to keep pushing forward to success.

By Donna Knight

You can easily (in most cases) reverse engineer a business opportunity.

Let’s take http://www.ecommercials.tv as an example.

eCommercials is selling a business opportunity that helps local businesses put their TV commercials on the clients website using a ‘playerless’ video stream.

The big advantage to using a ‘playerless’ video stream is simple: Anyone can view it. All you need is a browser. The browser will immediately play the video without plug-ins or downloading a ‘player”. For example, Macromedia’s Flash requires installing a ‘player’ on your computer before you can view content created with Flash. The video stream eCommercials is using does not require a ‘player’ to be installed on your computer- it just starts playing!

A second advantage is that the videos are highly compressed and use very small amounts of bandwidth. Third the video is extremely high quality video.

The business opportunity they were selling included a few ways you can make money.

By referring clients to eCommercials and offering a service to ‘encode’ the video and upload it to your client’s website. You get paid about $500.

If the client requires the commercial to be filmed, your commission is $1500.

And so on.

There were two things that were really interesting about this ‘opportunity’.

  1. eCommercials did not create the encoder or ‘playerless’ video technology. They are using another company’s software to create the videos.
  2. All eCommercials is doing is to package the IDEA/CONCEPT of ‘putting video commercials on websites”, selling the service and selling a ‘biz opp’.That’s really it. They are using someone else’s technology and packaging the IDEA/CONCEPT into a biz opp.How much are they selling this ‘opportunity’ for?

$15,000

What do you get for you $15,000? You get is a marketing manual, a video or two and a ’system’ for selling their services, a laptop computer with video ’samples”, a pre-done website (template) and the ‘right’ to sell the service.

Then, after you successfully sell the service, you get a ‘commission’.

You can do this yourself. Find a technology or software product whose output could be a commercially viable product that other compnaies would pay you for. Figure out how other businesses could use the ‘output’ and create a ‘business opportunity’ from it.

 

A simple concept but it has tremendous potential. The company who developed the ‘playerless’ video encoder is http://www.grus-india.com/ and they market the technology primarily through their ‘ClipStream trademark.

If you purchase this technology you could start the same service tommorrow, save yourself $10,000 and keep all the profits.

The next time you see a business opportunity try reverse-engineering it first to see if you can start the business on a showstring. You”ll lower your risk and increase your profits.

By Donna Knight

It all started with the Mark Joyner Farewell Package which is affectionately (or disaffectionately in some cases) known as the MJFP. This was the first time I know of where someone sold source code worth many thousands of dollars that had been successfully used to run million-dollar websites. Since then, I have seen a couple dozen similar sales of source code, and you can be sure you will see more of these in the future.

WHY DO THEY DO IT? First of all, there are multiple reasons why someone would want to sell their source code, including: - They need funding for a project. - They’re going out of business and won’t be using it anymore. - They spent $100,000 to get it programmed and would like to save someone else money and time. - They are using a new version of the source code but the old source code is fully functional, especially for smaller sites. - For a few people, such as Jeremy Burns, selling private label source code has become a business in and of itself.

WHAT TYPES OF SOURCE CODE The types of source code you can buy include website scripts and software programs. Some people will refer to eBooks as source code but I don’t consider them to be. By source code, I’m referring to desktop or website programming or code.

The source code sometimes is for private use only. Sometimes it comes with resale rights, master resale rights, private label resale rights and even master private label resale rights. Private label resale rights means you have the right to do whatever you want with it, including resell it under your own name. But you CANNOT sell it with private label rights. Master private label resale rights means you CAN offer the source code with private label resale rights.

Incidently, the MJFP was the most expensive private label source code sale I’ve seen and it only came with private label rights. You could not resell the source code itself. However, it was also the most valuable in terms of how much was paid for the programming behind it and the value of the non-source- code products.

SKILLS YOU NEED HTML - If you don’t know anything about HTML, you probably should NOT buy private label source code. Not only will you be lost in terms of what to do with it, but you won’t be able to give useful instructions to a programmer or webmaster about what to do with it. Most of the source code buyers I’ve read complaints from knew nothing about HTML and didn’t even know where to start when it came to putting the code to use.

One exception to this is that I have seen a few sales where you only need to know how to edit a sales page, and you don’t have to have experience installing scripts. This is a deal that practically anyone can benefit from.

SCRIPT INSTALLATION - The people who benefit most from these deals are people who know some HTML and who have some experience installing scripts. It is really not that hard to learn how to edit HTML and to install scripts. There are low cost books out there that can help you. If you know HTML but you don’t know how to install scripts, it is usually not very expensive to hire someone to do this.

PROGRAMMING - You do NOT need to know programming to profit from private label source code. While I am an experienced website builder and script installer, I am NOT a programmer.

QUESTIONS TO CONSIDER Always read the entire sales letter. In fact, read it a couple of times. I’ve bought quite a few source code packages, and I haven’t seen any cases whatsoever where people were lied to about what was required to get the source code working. The fact that bugs or missing data situations were rectified in many cases indicates to me that the seller was not trying to scam anyone. As a moderator of the MJFP forum, I saw all the complaints (and praise) about the package, so I got quite a bit of insight as to what people need to ask themselves before they buy source code. In many cases, people didn’t pay attention to the part of the sales letter where it said you needed to hire someone to configure and install the source code.

Whether you should take advantage of a particular deal depends on your level of experience and the answers to the following questions:

  • Does the code require additional work by a programmer to get it working? If yes, do you have money to hire a programmer? If not, are there additional non-source code products in the package that are worth the price of the package alone? If the answer to both is NO, then you should NOT buy this source code. It will be a waste of your money.

  • If the source code works as is, does it come with installation instructions that a newbie can follow? Or do you need to be an experienced script installer to follow the instructions? If the source code doesn’t include instructions, even an experienced script installer is taking a risk in buying it.

  • Do they give information on programmers and/or script installers you can hire, if necessary?

  • If the source code is expensive, is there a payment plan?

  • Is there a refund policy? In most cases there are no refunds, so you should not buy unless you can honestly afford to.

  • Are you spending your last dime hopeing this will finally be the product that will make you rich? If so, DON’T BUY! If you are that desperate, the last thing you need to do is spend money. You probably already have products you can sell to make money. Your problem is most likely that you haven’t used what you already have. Well, now is the time.

WILL YOU NEED TO HIRE A PROGRAMMER? If you want to add additional features to the source code, you will need to hire a programmer to do that. You can’t do it on your own and, frankly, it is not practical to learn programming just so you can use a source code package you bought. One of the best programmers I’ve ever met said it took him 5 years to feel like he had a handle on programming. Do you think it’s wise to buy something that takes you 5 years to put to use?

In cases where you will need to hire a programmer to get the source code working, you can hire one cheaply at places like Scriptlance.com and Rentacoder.com. Before you hire one, pay attention to the feedback they have. You should also ask to see work they’ve done.

CONCLUSION There is no question most of the private label source code deals I’ve seen can be very profitable. They can save you hundreds and even thousands of dollars you would have to pay a programmer to custom program it for you. Plus there’s no guarantee the programmer you hire won’t hand you unusable garbage. These private label source code sales are usually fully working code that in some cases was used to run successful websites. However, you must go into these purchases with your eyes wide open.

I won’t say “buyer beware” because that implies there are lots of scams, and so far I haven’t seen them. I will say “Buyer be informed — BEFORE you buy.” That is the key to your satisfaction. If you are one of the many people who has bought stuff and never used it, then save your money and work on your motivation. This won’t cost you anything and in the end it will save you lots of money, time and frustration. With the right motivation and the right private label source code, there is no question that you can be very profitable. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Donna Knight is a Computer Trainer and Website Promotion Specialist. She has built over 240 websites and helps new site owners promote their site cheaply. For tips that will help you save money and save time when marketing online, visit her Internet Marketing Tools and Reviews blog at http://www.DonnaKnight.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Copyright (C) 2005 Donna Knight. All Rights Reserved. Permission granted to post this article in newsletters, free ebooks or websites as long as the article and resource box remain intact.

By Donna Knight

You may not know this but Walt Disney ripped off many of the Hans Christian Anderson and Grimm Brothers’ fairy tales. He never paid one red cent of royalty fees to the authors. They may be dead, but shouldn’t Disney at least have paid their families, especially considering how many billions of dollars the company has made off this “stolen” material? So why, you may ask, hasn’t Disney gotten sued for intellectual property theft?

The answer is simple. Walt Disney was a marketing genius who knew he could not be sued for using this material. The reason he couldn’t be sued is because this material is in the public domain. What does public domain mean? It means the copyright has expired. The benefit of public domain is that it can be used by anyone in any way without paying royalty fees or even giving credit to the original author. You can make copies of it, give it away or sell it and keep all the profits.

The beauty of public domain is that anyone can take advantage of it if you know how. Public domain information is accessible to anyone with access to the internet and at the library. You don’t even have to be as creative as Walt Disney. You just have to add your own flavor to it.

What is Public domain?

The definition of public domain is any body of creative work or knowledge that is not protected by US copyright laws. Copyright protection should always be verified but basically all works created prior to 1923 in the U.S. are in the public domain in the United States. That’s not all. The law also includes works done prior to 1978, for which life of the author plus 70 years doesn’t exceed the current year. There are additional terms under which works have fallen out of copyright but the rules are more complex.

The term “body of creative works and other knowledge” includes literary works, music, movies, art work, scientific ideas, and inventions, just to name a few. So, quite literally, public domain information is a vast ocean of works available for anyone to dive into. The best part is use of these works is free. Everything you earn from them is 100% profit.

Walt Disney used public domain information by updating old classics and making movies out of them. In order to profit from public domain, it is important to keep in mind you must have an audience for it. That is not a problem since there are public domain works of all categories, including recipes, marketing, business, arts and crafts, children’s books, educational books, and many more. There’s no limit to the subject matters you can find public domain works in.

How much will this cost you?

You can find a huge amount of public domain information on websites for free. One of the largest resources is http://www.gutenberg.org. It is free to access and download any of the material there. Most works there are public domain. The listing information tells you if the work is still copyrighted, the author and the format.

What can you do with public domain works?

Just as there is no limit to the types of public domain works available, there is no limit to the number of ways you can use this material. Here are some of the ways you can use public domain information to profit:

  1. Republish old literary works as e-books. The classics you see in bookstores are prime examples of making money from public domain information. The publishers did not have to buy the rights for the books they distribute. You can do the same with e-books. You can find old literary works either on public domain web sites or even search your local library for old works, and scan them. Convert the images to text with a text OCR (optical character recognition) program, edit errors, package it nicely in .pdf format, and you’re all set to market a royalty-free product!
  2. Republish old articles as special reports. Granted you’re not going to find any internet marketing or internet-related articles circa 1923, but there are still many interesting pieces from that era. In a recent case study, a man made 43 sales for a special report he made out of a 1914 article on dog grooming.
  3. Make downloadable albums of old songs. Here’s your chance to make MP3 downloads that are completely legal. Keep in mind, however, only the songs are public domain. The performances of certain versions (i.e. the Boston Symphony Orchestra’s version of a Beethoven classic) have their own copyrights. If you are a musician, you can create your own version and sell it as relaxation music, dance music or music for various purposes. It would be best to make your own version from the public domain compositions.
  4. Offer downloadable movies. Just like Walt Disney, Ted Turner has made a killing with public domain movies. One of his channels, Turner Classics, shows pre-1923 movies which he can rebroadcast without paying any royalties. You could do the same by offering old movies for download.
  5. Make posters of timeless masterpieces. You could also search the web for high quality images of classic paintings and sketches. These digitized masterpieces can easily be reproduced as posters which you could sell to the millions of art aficionados worldwide.
  6. Publish it in book format through a self-publishing company. Sell it online or offline. Self-publishing companies such as Lulu.com make it easy to publish a print book without a big budget.
  7. Print it out yourself and sell copies offline or online. You can buy supplies, such as binders, for printing books at office supply stores. For the most professional highest quality print, use a laser printer. At this point in time, color laser printers are now affordable so you could even print in color with a laser printer if you have a bigger budget.
  8. Take an educational work, such as one about playing tennis, and make a video series about it.
  9. Create an mp3 audio class out of a public domain work. Let people download it from your website or put it on CD and sell it offline.
  10. Create a collection of works from multiple sources. For example, make a compilation of children’s stories from various books that are full of stories.

Public domain works can’t be copyrighted, but if you make changes, your changes are copyrightable. This is the smart thing to do to make sure no one steals your hard work and makes money off it.

Millions of dollars have been made by those who took advantage of public domain information. There’s no limit to what you can do. If you have a computer and a printer, you already have the tools you need to make money with public domain. Now that you have some ideas about what to do, there’s nothing stopping you.

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Donna Knight is a Computer Trainer and Website Promotion Specialist. She has built over 200 websites and helps new site owners promote their site cheaply. For more tips on how to make money at no or low cost, visit her Internet Marketing Tools and Reviews blog at http://www.DonnaKnight.com
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Copyright (C) 2005 Donna Knight. All Rights Reserved. Permission granted to post this article in newsletters, free ebooks or websites as long as the article and resource box remain intact.

by Mike Chen

No matter what industry you’re in, it’s absolute vital that youeither sell software or offer free software to your customers.

By the time you are done reading this article, you willunderstand why.

  1. “It’s the Product, Stupid”

No amount of marketing “how to” is going to make up for not having a killer product.People are sick of being told how to do it. They want somethingthat will “do it” for them.Software does just that … It does things for people.Stop trying to sell “how to” and start selling instant solutions.That’s where the real money is.

  1. Downloadable Viral Marketing Tools

OK, so you don’t want to sell software. Fair enough.You’re crazy if you don’t use software as a viral marketing tool.Many of the largest lists o­n the Internet were built using freesoftware downloads as an enticement for subscribing.You can easily add viral twists to these tools and beforeyou know it hundreds or even thousands of sites could beoffering your free software - becoming virtual newslettersubscriber magnets.What if you created just o­ne new tool like that a week?How big would your list be inside of 6 months?

  1. Create Value-Added Customer Helper Apps

What if you were to create applications that simply added value to your existing products and services? How much higher would your customer satisfaction be if you created various software tools to teach, train, support, or otherwise help your customers? How many more sales would that added customer satisfaction generate for you without any additional effort year after year?

  1. Upsell Products

As you probably know, selling new products to existing customers is the easiest way in the world to make money.It’s 5 times easier to sell to an existing customer than it is toacquire a new o­ne.Why not create new products using “Make Your Own Software” and sell them to your existing customer base?Instant profits.

  1. Highest Profit Margins in the World

Electrons are free. If you’re selling an instantly downloadable product, your product fulfillment costs are virtually nil. Plus, in the software industry there is no inventory to manage,so it’s probably the easiest business in the world to manage aswell.


Mike Chen was o­ne of the pioneers of the software security industry and is a widely respected Internet Marketing expert. Mike’s newest product, “Make Your Own Software,” allows even those who don’t know a single line of code to create software programs instantly.

EDITOR’S NOTE: “Make Your Own Software” has my highest rating. http://www.makeyourownsoftware.com/main.art



Copyright © 2005 Donna Knight
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